It's nice to see myths get debunked occasionally. We tend to think of young consumers as hyper-brand-conscious. Of course, the Great Recession has sobered a lot of people.

- Mark DolliverNEW YORK Settling into adulthood amid the Great Recession, today's 20somethings are a practical-minded bunch, according to a J.D. Power and Associates study.

Examining the online discussions of 22-29-year-olds, the research firm found them particularly focused (relative to other age groups) on "value brands," which are "competing with trendy brands for share of mind."

Social media needs a few high-visibility campaigns that lead to increased sales to put it truly at the center of contemporary marketing. Maybe it is beginning to happen.

SAN FRANCISCO — Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year.

So how does it introduce the subcompact car to Americans? A massive ad blitz on TV? In-house promotions at dealers nationwide?

Nope.

How Much Time People Really Spend with Ads - eMarketer
There's an interesting report out via eMarketer and Eyeblaster on how much time people really spend with Internet ads. An excerpt:
The difference between clicks and general interaction was huge in 2008. For example, the average worldwide click-through rate for rich media ads studied was 0.35%. The average dwell rate for those ads was a much more impressive 8.71%.

CMO Simon Clift delivered a message at the Ad Age conference a few months ago that really resonated with me and our beliefs here at Adamson.

The pace of change and new concepts and TLA's (Three Letter Acronyms) is absolutely maddening. I try really hard not to adopt too many of the latest concepts until the marketplace pressure vets their stability. That being said, a few weeks ago I saw a term the other day from Leisa Reicheit that I feel passes the marketplace litmus test and should to be included in our standard marketing nomenclature moving forward.

In late October of 2006, Adamson put a stake in the ground and decided our service offerings were not enough to sustain our company for long-term success. Put simply, we needed to change, or run the risk of perishing. Roughly one month later, on December 13, 2006, Time Magazine announced its Person of the Year: You. http://en.wikipedia.org/wiki/Time_Person_of_the_Year