And You Thought You’d Never Make the Cover of Time Magazine

In late October of 2006, Adamson put a stake in the ground and decided our service offerings were not enough to sustain our company for long-term success. Put simply, we needed to change, or run the risk of perishing. Roughly one month later, on December 13, 2006, Time Magazine announced its Person of the Year: You. http://en.wikipedia.org/wiki/Time_Person_of_the_Year

Time Magazine has identified a Person of the Year for more than 100 years. The honor as based on the teachings of Scottish philosopher Thomas Carlyle, who wrote, "the history of the world is but the biography of great men." He believed that it is the few, the powerful and the famous who shape our collective destiny as a species. (Over the years, the magazine’s Person of the Year criteria broadened to include those individuals who had the most profound impact on the world; examples: Adolf Hitler and Ayatollah Khomeini.)

So what caused Time to divert from their tradition of singling out one person? The World Wide Web. The Web created the most profound shift in the history of communication since the invention of the printing press, enabling the masses to increase their access to information, and hence, their knowledge.

The Internet reached a point of critical mass and, more importantly, a level of understanding by businesses that their brand could singly dictate and shape the consumer opinion alone. Previously, community and collaboration on a mass scale by consumers -- loyal or otherwise -- to a brand was not a reality. Today, it is.

No longer can corporations cut corners. Corporations must be transparent; they must be prepared to respond proactively; and they must understand that the level of complexity in the digital age is real and not comparable to any channel or solution previously available to marketers.

Areas necessary to succeed in the future are complex but can be addressed by focusing on two critical areas:

1. A deep understanding of consumers and how they engage with brands in a meaningful way.
2. The ability to manage engagement strategies throughout the life-cycle of the consumer.

The decision that Adamson made more than two years ago has positioned us to respond accordingly, and provide clear and measurable results for our clients.

Moving forward, our commitment to you is to use our Website and this blogging platform to provide a conversational dialogue of marketing solutions provided by us, which we are certain can be successful for you.